Prime Video plans & pricing
2 plans, from $8.99/mo. Price history.
Prices verified as of October 14, 2026.
TL;DR
- Annual billing: not offered
- Cheapest way to watch: Prime Video (With Ads) at $8.99/mo
Which plan should you pick?
- The $8.99/mo standalone plan is the cheapest way to get Prime Video without a full Prime membership.
- Ultra at $13.98/mo ($4.99 on top of the base) is the only way to get 4K UHD and Dolby Atmos. It also raises you to five streams and 100 downloads.
- If you already pay for Prime ($14.99/mo or $139/yr), Prime Video is included. Only add Ultra if you want ad-free 4K.
Plans compared
| Plan | Monthly | Annual | Ads | Resolution | Streams | Downloads | Notes |
|---|---|---|---|---|---|---|---|
| Prime Video (With Ads) | $8.99/mo | Not offered | Yes | HD / HDR + Dolby Vision | 4 | Yes (50 titles) | Standalone. No Prime membership needed. |
| Prime Video Ultra (Ad-Free) | $13.98/mo | Not offered | No | 4K UHD + Dolby Atmos | 5 | Yes (100 titles) | $8.99 base plus the $4.99/mo Ultra add-on. Prime annual members can pay $45.99/yr for Ultra instead. |
Price history
Every verified Prime Video price change Dormant tracks. The full chart is on the price history page.
| Date | Plan | Monthly price |
|---|---|---|
| April 18, 2016 | Prime Video (Ad-Free) | $8.99/mo (first tracked) |
| January 29, 2024 | Prime Video (Ad-Free) | $8.99 → $11.98/mo |
| April 10, 2026 | Prime Video Ultra (Ad-Free) | $13.98/mo (first tracked) |
Bundles & add-ons
- Amazon Prime membership ($14.99/mo or $139/yr): Prime Video with ads plus shipping, Prime Music, and other Prime benefits.
- Prime Video add-on channels (varies): Starz, HBO Max, Paramount+, and others can be added inside Prime Video for extra monthly fees.
Switching plans
Manage the standalone subscription or the Ultra add-on from Account & Settings on the Prime Video site.
Thinking of leaving instead? How to cancel Prime Video, step by step.
Quick answers
Straight answers to the pricing questions people actually ask.
How much is Prime Video per month?
Standalone Prime Video costs $8.99/month with ads or $13.98/month ad-free. Full Amazon Prime is $14.99/month or $139/year and includes Prime Video plus shipping and other benefits.
Does Prime Video have an annual plan?
Standalone Prime Video is month-to-month only. Full Amazon Prime, which includes Prime Video, costs $139/year or $14.99/month.
When did Prime Video last raise prices?
Prime Video's ad-free price last rose on April 10, 2026, to $13.98/month with the launch of Prime Video Ultra, per Dormant's price-history tracking. The ad-free tier was $8.99/month when first tracked in 2016.
How do I cancel Prime Video?
See Dormant's step-by-step guide: How to cancel Prime Video. After you cancel, you keep access until the end of your billing period.
Last verified: October 14, 2026 (checked against the sources listed below; prices can change and vary by region).
Sources:
- TheWrap: Prime Video hikes ad-free fee to $5/mo, rebrands as Ultra (Mar 2026)
- Gizmodo: Amazon jacking up the price on Prime Video without ads (Mar 2026)
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